I'm really enjoying this west coast swing.  I think NASCAR has really found something here; and they don't need to be fretting about weather as they would be if they were running races in the east during this time.

But, I believe they are missing the promotional boat on this trip.  Yes, they're doing a lot of promotion of "NASCAR goes west" including on a Twitter hashtag.  But, think how much more interest would be generated, especially this week, if there were, say, a million dollars on the line.

It shouldn't be that hard to get a sponsor to get behind the "Best of the West" award.  Give the driver with the best average finish in these three races at Las Vegas, Phoenix and Auto Club Speedway a million bucks.

If someone were to win all three: double it.

It would be a nice little promotional bump early in the season; well before folks start thinking about points and making the Chase.