|09/09/22||Different is Good|
|09/02/22||Just the Point|
|08/26/22||Variety: the Spice of NASCAR|
|08/11/22||Fair is Fair|
|08/04/22||The End Justifies the Means|
|07/14/22||The Intimidation Game|
When NASCAR went through their big growth spurt in the 1990s and early 2000s, many felt like they did so at the expense of the little guy…growing to the point that the only way to be successful was to be one of the big, big guys.
Well, over the last decade, we’ve seen that disproven on a number of occasions. First, by folks willing to be patient, like Furniture Row.
Or Kaulig. They both started small and grew steadily and, in Kaulig’s case, have become one of the premiere organizations in the Xfinity Series. Now, they’re expanded into Cup and following pretty much the same blueprint.
This year, though, we’re finding out that there’s more than one business plan that works. And, that is: a total culture shift and an infusion of confidence. That’s what Justin Marks has done with TrackHouse Racing.
Starting kind of all the radar last year, they exceeded expectations with Daniel Suarez. Then they bought out Chip Ganassi. To this point, they are out-performing what Ganassi did in recent years, and have been the feel-good story of early 2022.
So, what is the right path to success. I don’t think it’s the path that matters. Ultimately, I think it’s the people.