CONCORD, N.C. - In conjunction with a NASCAR industry-wide effort to attract more families and younger fans to races next season, Speedway Motorsports, Inc. announced the Fans First initiative Monday, that will allow fans to purchase children's tickets for just $10 each to Cup Series races at all of its speedways in 2017.

"Coming to the races should be about fun, not finances," said Speedway Motorsports' President and Chief Executive Officers Marcus Smith. "Now a parent can get his or her child through the gates for an entire weekend of NASCAR events — including pole night, a Camping World Truck or XFINITY Series race and a Cup Series race — for just $10. This is one of the best, if not THE best, family values in all professional sports."

Earlier this month, NASCAR announced that children under 12 would receive free admission to all XFINITY Series and Camping World Truck Series races in 2017. With the purchase of an adult ticket, SMI will allow fans to purchase up to two $10 tickets for children ages 12 and under to that same event in select seating sections. The offer is available to all 13 Cup Series events hosted by SMI-owned tracks.

"NASCAR fans have passed down their passion for motorsports from generation to generation for decades, and through this new Fans First initiative, we'll continue that legacy by introducing young fans to the sport and engaging them for years to come," Smith said.

Speedway Motorsports' 2017 Cup Series schedule is as following:

March 5: Folds of Honor QuikTrip 500, Atlanta Motor Speedway

March 12: Kobalt 400, Las Vegas Motor Speedway

April 9: O'Reilly Auto Parts 500, Texas Motor Speedway

April 23: Food City 500, Bristol Motor Speedway

May 20: NASCAR All-Star Race, Charlotte Motor Speedway

May 28: Coca-Cola 600, Charlotte Motor Speedway

June 25: Toyota/Save Mart 350, Sonoma Raceway

July 8: Quaker State 400, Kentucky Speedway

July 16: New Hampshire 301, New Hampshire Motor Speedway

August 19: Bass Pro Shops NRA Night Race, Bristol Motor Speedway

September 24: New England 300, New Hampshire Motor Speedway

October 7: Bank of America 500, Charlotte Motor Speedway

November 5: Texas 500, Texas Motor Speedway

To purchase tickets for any Speedway Motorsports venue, fans can visit or