CHARLOTTE, N.C. - Just weeks after announcing that Monster Energy would become the entitlement sponsor of NASCAR's premier series, the sport's sanctioning body unveiled the new series name.

NASCAR's top series will be known as the Monster Energy NASCAR Cup Series, replacing former title sponsor Sprint. NASCAR also unveiled a new brand identity mark, replacing the logo that has been used by the sanctioning body since 1976.

"Our new NASCAR mark is modern, timeless, and embraces the heritage of our sport," said Jill Gregory, NASCAR senior vice president and chief marketing officers. "It was important for us to recognized our history and implement a piece of each previous mark in the new design. Our goal was to evolve the sport's visual identity to make it concise, relevant and functional while respecting and maintaining the unique qualities of the original mark."

The 2017 Monster Energy NASCAR Cup Series season will kick off at Daytona International Speedway on February 26 with the 59th running of the Daytona 500.