Love's to sponsor Cassill for 18 races in 2017
CHARLOTTE, N.C. -- Front Row Motorsports announced Tuesday that sponsor Love's Travel Stops will return to the team for the fifth consecutive season in 2017.
The Oklahoma-based truck stop chain will sponsor Landon Cassill's No. 34 Ford Fusion for 18 races starting with the season-opening Daytona 500. Former driver Chris Buescher took the company to NASCAR's playoffs for the first time in 2016 after winning at Pocono Raceway.
"2016 was a banner year for Love's both on and off the track," said Dave Frankenfield, vice president of Marketing for Love's Travel Stops. "We also had our best year in NASCAR with Front Row Motorsports earning a spot in The Chase. I am confident 2017 will bring more growth for Love's and be another exciting year with Front Row putting Landon Cassill behind the wheel of the No. 34 Love's Ford Fusion."
Cassill returns to the team after piloting the No. 38 Ford in 2016. He enters his seventh season in NASCAR's top series after making his NASCAR Xfinity Series debut in 2007 with Hendrick Motorsports.
We're continuing our partnership with @Team_FRM, and proud to announce the driver of the No. 34 Love's Ford is @landoncassill! pic.twitter.com/UDV4F9m1an— Love's Travel Stops (@LovesTravelStop) January 24, 2017
"I can't wait to work with Love's," Cassill said in a statement. "They've been a great partner with Front Row over the years. I got to spend some time with them last year, so I already know they're a great group. They use their program in a really smart way that's good for their business, and I look forward to getting more involved with that. We're going to have some fun."